Full-time | Home-based with national travel
If you are an experienced commercial professional looking for your next challenge as a Wholesale Manager, and would like to join a fast-growing, international family business in the agri-food sector, we would love to hear from you. Farm Frites is continually strengthening its global position in the foodservice market. To support our growth ambitions, we are looking for an experienced and driven:
As Wholesale Manager, you will be responsible for developing and executing the commercial strategy for the wholesale channel across the BeLux region. This includes managing relationships with national and regional wholesalers, increasing product availability, driving volume growth, and ensuring effective activation and visibility of the Farm Frites portfolio within the wholesale environment.
Develop and implement the wholesale channel strategy within your area of responsibility.
Identify and prioritise growth opportunities across national and regional wholesale partners.
Strengthen Farm Frites’ presence in cash & carry, delivered wholesale, and foodservice wholesale.
Expand distribution and drive sustainable volume growth within the wholesale channel.
Build, maintain and develop strong partnerships with key wholesale customers at both national and regional level.
Negotiate annual agreements, pricing, rebates, promotions and distribution targets.
Conduct annual and quarterly business reviews with wholesale partners.
Ensure consistent execution of commercial plans and marketing activations.
Manage listings, product launches and assortment optimisation within wholesale accounts.
Co-ordinate and implement promotional activities, POS materials and in-store activations.
Monitor pricing strategies and ensure competitive positioning across wholesalers.
Drive visibility and performance in cash & carry outlets through regular visits and audits.
Analyse wholesale trends, category developments and competitor activity within the BeLux region.
Monitor customer performance, stock levels, product rotation and margins.
Provide channel insights and recommendations to the Country Manager / Sales Director and wider sales team.
Use data and reporting tools to support decision-making, forecasting and business planning.
Work closely with colleagues in Marketing, Supply Chain, Customer Service and Finance.
Align demand planning and forecasting with logistics and operational teams.
Support Field Sales teams and distributors with channel-specific guidance, tools and training.
Report regularly on wholesale performance, opportunities, risks and competitive developments.
Maintain accurate customer information, contracts and activity records within the CRM system.
Contribute to annual budgeting, sales planning and volume forecasting.
You will be part of our Sales team and will report to the Country Manager / Sales Director.
Bachelor’s degree in Business, Sales, Marketing, or equivalent relevant experience.
At least 5 years of commercial experience in foodservice, FMCG or wholesale.
Proven experience in managing wholesale accounts.
Strong knowledge of the wholesale environment, including cash & carry, foodservice distributors and delivered wholesale.
Strong negotiation and relationship-building skills.
Commercially astute, analytical and opportunity-driven.
Able to work independently with strong organisational skills.
Hands-on approach, with a willingness to spend significant time in the field.
Excellent communication and presentation skills.
Professional command of English.
Willingness to travel extensively within the region (typically 40–60%).
Full valid driving licence.
Understands the drivers of wholesale success and knows how to unlock growth.
Sees opportunities and acts with commercial sharpness.
Builds trust and long-term partnerships with both buyers and store-level contacts.
Is comfortable navigating complex wholesale structures.
Takes ownership of channel development and commercial performance.
Thrives in an autonomous environment with clear accountability.
Uses data to support decisions and influence stakeholders.
Spots trends early and translates them into concrete actions.
Enjoys working in cash & carry environments and meeting customers on site.
Combines strategic thinking with practical execution.
At Farm Frites, you will be part of a warm family business with agricultural roots. Like your future colleagues, are you a true Farm Friter?
You enjoy short lines of communication, adapting quickly and delivering results.
You value a no-nonsense approach and make grounded decisions.
You feel at home in a close-knit team and enjoy working together.
You come up with creative solutions and turn them into action.
You are passionate about your profession, nature and food.
Farm Frites is growing rapidly, making it an exciting and dynamic place to work. We offer our employees the opportunity to develop their individual talents and skills, enabling them to achieve both personal and business goals.
Sustainability is a key priority for us, and in return for your contribution we offer:
a competitive salary;
excellent secondary benefits;
a strong work-from-home policy; and
the opportunity to be part of a fast-growing international organisation.
If you would like to join our ambitious and entrepreneurial business, we encourage you to apply.
You can apply via the link on our website, including your CV and cover letter with your application.
For more information, please contact our Recruitment Team at Recruitment@Farmfrites.com.
No agencies, please.
Would you like to work at Farm Frites? Then we look forward to receiving your application! That is how it works:
Apply for a vacancy that interests you by clicking the button for the relevant position and complete the application form. You will receive a confirmation of your application via email.
Our recruiters will review your application and assess whether you are a good match for Farm Frites and the relevant position.
We will then contact you within 10 days to invite you for an interview or to inform you that, unfortunately, you are not being considered for the position.
We look forward to meeting you! After this conversation, we may invite you for a follow-up interview, depending on the position.
An assessment may be part of the process.
If we’re both happy, we’ll make you an offer and happily welcome you as a Farm Friter!
Since 1971, we grow the tastiest potatoes. We are committed to nature, proud of our farmers' heritage. Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites! And so are the more than 1,500 employees that work for Farm Frites, all over the world. That's why we do everything we do in the most sustainable way and respect people and planet. Where quality comes first ... and taste! You can see it and you can taste it.
Worldwide, more and more people enjoy fries. Not only in the Western world, but also increasingly in Asia and Latin America. We have contributed to this growth. And we continue to do so. It's very simple: We want to make the tastiest fries.