Farm Frites is looking for: Trade Marketer APAC

Do you want to play a central role in driving the Farm Frites brand forwards on a global scale? If you enjoy crafting brands and setting the strategy while getting your hands dirty and in on the action then join us for an exciting, new senior position to be filled in our international trade marketing team.

Are you a Farm Friter? Then you will recognize yourself in the following:

  • You have a can-do mentality and with everything you do you keep your customer in mind. You prefer a no nonsense environment and make down-to-earth decisions.
  • You are involved and feel responsible for the growth of The Farm and you love to work together with colleagues to achieve the best results. Open and direct communication is a must.
  • You are creative, able to switch quickly and find it OK if a plan changes when an opportunity occurs. We are entrepreneurial and want to keep this spirit!
  • You are result driven and always looking for things that you can improve.
  • You have passion, enthusiasm and knowledge for and in your field of expertise and you are proud of it!

We are looking for a:

Trade Marketer Asia Pacific

 40 hours, location Bangkok (Thailand)

 What will you be doing?

  • Build and execute the Trade Marketing plans for Asia Pacific to achieve branded growth in line with the commercial plan.
  • Develop and execute channel development programs in selected channels/segments.
  • Develop consistent branded Trade Communication programs and campaigns to enhance awareness and top of mind positions within the professional foodservice arena, in line with corporate identity and branded guidelines.
  • Successfully launch new innovative potato products, determine route-to-market and roll-out supporting campaigns and sales tools. Work closely with the Product marketing Team to optimize the APAC product portfolio driven by customer and market needs.
  • Develop in-store communication and promotions for brand visibility and support of chained operators in QSR, casual dining and wholesale partners;
  • Working closely with the Global Intelligence manager to provide market insights, consumer studies and intelligence to be shared (by sales) with customers and food professionals. Be the market expert and voice of the APAC team.
  • Work closely with sales in developing key-accounts by providing winning sales presentations, in-store promotions and menu development concepts;
  • Be the Farm Frites brand ambassador and expert in the potato category.

What do you need?

  • University degree, preferably Master in the field of Marketing or International Business.
  • Minimum 5 years of relevant (international) work experience in brand management within food and beverages, preferably in a food operator of wholesale environment;
  • Advanced marketing skills and all-round in marketing execution (exhibitions, advertising, online and social media, sales tools, print).
  • Persuasive skills and the ability to sell-in marketing plans to the sales team.
  • Strong social skills to work together within the APAC team, with departments in the head office, the international trade marketers, global marketing team, customers and agencies. Strong team player, ability and eagerness to work with cross-functional teams.

  • Coach the market manager

  • Talent for project management, planning and organization.
  • Positive, proactive and result driven attitude with strong communicative skills.
  • You enjoy a good laugh and are passionate about fries and food.
  • Excellent language skills, orally and written, in English.
  • Ability to travel 10%-20%.

What do we offer you?

While Farm Frites is a strong global player in the processed potato market it is also a family owned company, founded and headquartered in the Netherlands and with sales offices all over the world. Farm Frites is growing rapidly, which makes it an exciting, enjoyable and dynamic place to work. Here we offer our employees the opportunity to develop their individual talents and skills and achieve their personal goals.

Be part of building our growth and taking a leading role in our business by joining us.


This job is open for external candidates and Bring in a friend. In case of suitability internal candidates will be given priority. Please send us your online application before the 1st of February 2019 via the link on the website including CV and motivation letter. For more information, you can mail our Recruitment Team via

Farm Frites International is one of the world´s leading processed potato suppliers in the foodservice industry and we are growing fast. For an exciting new position in our international marketing team, we are looking for a Senior Product Manager with a passion for food to lead the portfolio and innovation strategy for our UK, Central European and Eastern European markets.

Welcome in our world...

Since 1971, we grow the tastiest potatoes. We are committed to nature, proud of our farmers' heritage. Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites!  And so are the more than 1,500 employees that work for Farm Frites, all over the world. That's why we do everything we do in the most sustainable way and respect people and planet. Where quality comes first ... and taste! You can see it and you can taste it.
Worldwide, more and more people enjoy fries. Not only in the Western world, but also increasingly in Asia and Latin America. We have contributed to this growth. And we continue to do so.  It's very simple: We want to make the tastiest fries.

More about working at Farm Frites