Farm Frites is looking for: Wholesale Manager UK South

Are you the new Wholesale Manager for our team at Farm Frites International – UK? Are you able to bring in new business as well as keeping our current clients pleased? When you recognize yourself in the below vacancy, please apply! 


Are you a Farm Friter? Then you will recognize yourself in the following:

  • You have a can-do mentality and with everything you do you keep your customer in mind. You prefer a no nonsense environment and make down-to-earth decisions.
  • You are involved and feel responsible for the growth of The Farm and you love to work together with colleagues to achieve the best results. Open and direct communication is a must.
  • You are creative, able to switch quickly and find it OK if a plan changes when an opportunity occurs. We are entrepreneurial and want to keep this spirit!
  • You are result driven and always looking for things that you can improve.
  • You have passion, enthusiasm and knowledge for and in your field of expertise and you are proud of it!


We are looking for a:

Wholesale Manager – UK South


This role is part of the Sales department. The Wholesale Manager reports to the National Wholesale Manager and works closely together with him/her, as well as with colleagues at Sales, Marketing, Quality, Commercial Finance, Customer Service, and Demand Planning for the alignment of activities/execution of agreements.


Job objective

To realise commercial objectives (turnover, profit, market share) for wholesale accounts by helping develop and execute the sales and marketing strategy. You will:

  • Initiate – either in collaboration with your line manager or independently – marketing and commercial campaigns based on commercial opportunities in the market.
  • Take care of – customer-driven – negotiations and draw up offers, based on profitability and price indications. Finalise contracts after consultation with your line manager.
  • Realise partnerships at designated wholesalers for recurring sales.
  • Maintain and use (local) networks, trade fairs, and presentations to generate and perpetuate business.
  • Ensure that business relations promote Farm Frites products to their customers, raising Farm Frites’ profile.
  • Prepare account plans and work out (make preparations for) the pricing strategy in collaboration with Commercial Finance.


To be successful in this role you have:

·        Higher education preferably in business or a similar course of study.

·        At least 2 years’ experience in an account management role selling into independent wholesalers, including groups (Sterling, Country Range, Fairway & Caterforce members).

·        Ideally a previous experience in a sales rep role in the fast food/foodservice industry with a commodity sales background and having experience in adding value by introducing higher margin products.

·        Proven track record of successfully developing and rolling out an account strategy.

·        Experience of working with and within international, multicultural teams is an advantage.

·        Fluency in English is a must. Any additional language such as Turkish or Urdu is a plus.


Furthermore you are:

  • A self-starter with entrepreneurial skills, ability to get things done and analytical with the capability to turn a strategy into action.
  • Good negotiation, influencing and organizational skills, Microsoft proficient, reliable, consistent, eye for detail.
  • Extremely commercially-oriented way of thinking and doing business; pragmatic.
  • Willing to travel extensively troughout the southern half of the UK;
  • A true team player.
  • Passionate about food!


What do we offer you?

Working at Farm Frites gives you the feeling of belonging to a big family. Farm Frites is growing, which makes it a dynamic and entrepreneurial environment to work in. We will make sure you have the right knowledge and tools to do your work properly. 


Want to join our Farm Frites Family?

For internal candidates: please consult your line manager and HRBP before applying. For questions about the process you can contact Laura Versteeg, Senior Recruiter. We cannot guarantee that applications received after the closing date will be considered. 

For external candidates: please send us your online application via the link on the website - including CV and motivation letter. An online assessment is part of the selection procedure. For more information, you can mail our Recruitment Team via

Welcome in our world...

Since 1971, we grow the tastiest potatoes. We are committed to nature, proud of our farmers' heritage. Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites!  And so are the more than 1,500 employees that work for Farm Frites, all over the world. That's why we do everything we do in the most sustainable way and respect people and planet. Where quality comes first ... and taste! You can see it and you can taste it.
Worldwide, more and more people enjoy fries. Not only in the Western world, but also increasingly in Asia and Latin America. We have contributed to this growth. And we continue to do so.  It's very simple: We want to make the tastiest fries.

More about working at Farm Frites